Cardiovascular Disease in Companion Animals, Dog, Cat and Horse, 2nd Edition

Business Management for the Equine Industry

Author/Editor: Sharon Eastwood, Anne-Lise Riis Jensen, and Anna Jordon

Publication Year: 2006

Overview

Business Management for the Equine Industry is a practical, comprehensive guide designed to help equine professionals build, manage, and scale successful commercial horse enterprises. Authored by industry consultants Sharon Eastwood, Anne-Lise Riis Jensen, and Anna Jordon, this text bridges core business administration principles with the unique economic and operational demands of the horse sector. It serves as an essential manual for stable managers, equine entrepreneurs, and students aiming to navigate the commercial realities of the equestrian world.

Key Topics Covered
Business Planning & Strategy: Essential frameworks for starting a new equine enterprise, writing business plans, and establishing clear financial goals.
Financial Management & Budgeting: Practical techniques for monitoring cash flow, setting pricing structures, maintaining records, and ensuring profitability.
Marketing & Customer Service: Effective strategies for promoting equine services, attracting clients, and building a strong brand reputation in the industry.
Legal, Health & Safety Compliance: Navigating employment law, insurance requirements, animal welfare regulations, and risk management protocols.